Get your business saying what it does in one sentence that sells, in a single afternoon.
Half a day with our Creative Director. $2,385. We only take 4 clients a month.
We only take 4 clients a month. That is the calendar, not a sales tactic.
You already know
the problem.
“I can talk all day about HOW we do it, and I freeze on WHAT we do and WHY it matters.”
“We're better than our competitors and nobody can tell, so it always comes down to price.”
“My marketing is a mess of disconnected pieces that don't add up to anything.”
None of that is a marketing problem. It is a language problem, and it does not fix itself by trying harder.
What happens in
the half day.
We go through the six sections of the Brand Clarity Guide, step by step, together. You answer, we push back, and we write it down properly as we go. It takes half a day because our Creative Director runs it, not despite that. You are not filling in a workbook alone and hoping your answers are any good.
- 01FoundationsWhy the business exists beyond making money, who it is for, and the values you actually operate by.
- 02Brand StoryWhat you saw that others did not, what you believe that your industry does not, and how you prove it.
- 03Your OfferWhat you do versus what they get. The three levels of problem you solve, and the outcome people are really buying.
- 04Your Ideal ClientWho this is for, in enough detail that they feel read. Their frustrations, what they want, and the words they use.
- 05Go To MarketWhere they find you, what they see, and what makes them decide. Content pillars and the channels worth your time.
- 06Your Action PlanThe whole thing on one page, plus a dated 90 day plan so it does not sit in a folder.
The whole session is recorded. You get the audio, so nothing said in the room gets lost.
What you leave
with.
- ✦A finished go to market branding guide for your business
- ✦Your ideal client, understood well enough to write to
- ✦How what you already do solves their problem
- ✦Your offer positioned as the solution, in their language
- ✦Your brand story, written down and repeatable
- ✦Content pillars and a 90 day plan
- ✦The full audio recording of the session
Who this is
not for.
- ·Businesses under $500k. There is a self-paced route for that, but this is not it.
- ·Anyone who wants to be taught. We build it with you, in the room, and you leave with it done.
- ·Anyone looking for a logo or a website refresh. This is the language underneath those.
We turn people away. It is easier to say that now than to have the conversation afterwards.
14 days
Do the work. If you are not clearer than when you started, tell us and we refund you in full. No forms.
It comes off the invoice
Every dollar you pay here comes off the first invoice of a Growth Partnership started within 90 days. That is not a discount. It is a refusal to charge you twice for work we already did together.
We only take
4 a month.
Four clients, not four sessions each. That is what fits alongside client work. When this month is full it is full, and we are not going to put a countdown clock on it.
$2,385. 14-day guarantee. Credited in full against a Growth Partnership started within 90 days.
Questions.
- What happens after I book?
- The call is short. We answer your questions, take payment, and then schedule the half day around both diaries by hand. We do not hand out half days on a click.
- How long is the session itself?
- Half a day. Plan on four hours and keep the rest of the day clear, because you will want to sit with it afterwards.
- What do I need to prepare?
- Nothing. Turn up and talk about your business. Bringing your website and anything you currently use to describe yourself helps, but it is not required.
- Who is in the room?
- You and Dustin Kennon, founder and creative director at Top Shelf Media Company. Every session is run by him, and it is recorded so you keep the audio.
- What if I want you to run it afterwards?
- Then everything you paid here comes off the first invoice of a Growth Partnership started within 90 days. If it turns out we are not the right fit for that, we will say so.
- What if it does not work?
- You have 14 days. If you are not clearer than when you started, we refund you in full.